Bringing the In-Branch Experience to Online Banking

Until recently, there has been an incomparable element to the in-branch experience—friendly, knowledgeable staff who understand my social cues, serve me quickly, or pull me aside for a more i

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  • Until recently, there has been an incomparable element to the in-branch experience—friendly, knowledgeable staff who understand my social cues, serve me quickly, or pull me aside for a more in depth sit-down discussion, addressing all of my concerns all in one visit. Today, while more than half of US adults are banking online, there still remains a certain sense that for more complicated and sensitive transactions, to receive personal support, you should just go into the branch. The latest innovations in online engagement are soon changing this.
    May 30, 2012

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