Facebook and WhatsApp: The $19 Billion Consumer Connection

What’s the big deal with WhatsApp? Yesterday’s acquisition of WhatsApp by Facebook for an estimated $19 billion tells us that the startup represents more than just a simple SMS alternative. While some are scratching their heads over the sheer size of the deal, consumers, brands, and Zuckerberg himself are seeing the massive potential behind WhatsApp and the new standard of connection. 

Moosejaw
Podcasts
Moosejaw
Chad Caudill, Director of Customer Service and Warehouse Operations and Jerry Hoopfer, Customer Service Manager, discuss how live chat is driving sales, increasing engagement, and helping deliver the company’s unique in-store culture online.

The Omni-Channel Experience: How To Maximize Use of Your Mobile Marketing

If you run a business, regardless of industry, your consumers are likely multi-channel shoppers. In fact, many don’t see “channel” anymore. The day of the single consumer touch point is long gone. Shoppers access commercial data through several channels during various stages of the buying cycle—and mobile is quickly gaining preference.

The Future of Digital Engagement: Gary Schwartz on Becoming a Part of Your Consumer’s Inner Circle with Mobile Marketing [Series]

Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help us evaluate oncoming trends and predictions for the coming year.  This is the third post in our series, spotlighting insight from Gary Schwartz (@ImpactMobile), CEO of Impact Mobile, Chairman Emeritus of the Mobile Entertainment Forum (MEF) and author of Fast Shopper, Slow Store, on the rise of mobile marketing and ecommerce. 

The Future of Digital Engagement: 10 Thought Leaders Share Predictions for 2014 [Series]

Digital engagement is transforming customer service and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 digital engagement thought leaders to help us evaluate oncoming trends and predictions for the coming year.  This is the premier post from LivePerson’s Chief Marketing Officer, Anurag Wadehra, introducing our series featuring the future of digital engagement, with valuable insight from the experts.

 

5 Best Practices for Mobile Consumer Engagement

You can’t ignore mobile.

There are more than 1 billion smartphone owners in the world. By 2013, experts predict that the number of smartphones will actually outnumber the number of people on earth (Source). Can your business afford to ignore mobile consumers?

Of course not.

Tags: 

4 Tips to Personalize Digital Engagement with Actionable Data

Online shoppers crave speed, simplicity, and personalization when it comes to the online experience. Not only that, they expect this across multiple channels throughout their customer journey.

Top 12 Things To Look For in a Great Mobile Chat Solution

In my previous post, we talked about The Value of Mobile engagement. Today, I’d like to focus on one of the hottest innovations in mobile engagement: mobile live chat. Just as live chat has become a critical part of customer engagement on your website, it’s just as important to extend the value of chat to your mobile site and mobile app—and perhaps even more so!

The Value of Mobile Engagement

It is no secret that the demand for mobile engagement is greater than ever before.  You hear about it from those in your industry, and surely you can see it for yourself if you are monitoring your website’s mobile traffic analytics. If you don’t already have a mobile strategy in place you may be wondering if you can hold off a few months or years before taking mobile seriously. Is it really that important? The answer is a very resounding yes, it is that important, and the time to take action is now

Tags: 

Mobile Strategies You Won’t Want to Miss

It seems that everyone is talking about the explosion of mobile commerce. From cool mobile infographics to weighty research articles and case studies, there’s no shortage of data pointing to a simple fact: brands who want to be competitive need to have a mobile strategy. 

Facebook and WhatsApp: The $19 Billion Consumer Connection

What’s the big deal with WhatsApp? Yesterday’s acquisition of WhatsApp by Facebook for an estimated $19 billion tells us that the startup represents more than just a simple SMS alternative. While some are scratching their heads over the sheer size of the deal, consumers, brands, and Zuckerberg himself are seeing the massive potential behind WhatsApp and the new standard of connection. 
February 20, 2014 by Anurag Wadehra

The Omni-Channel Experience: How To Maximize Use of Your Mobile Marketing

If you run a business, regardless of industry, your consumers are likely multi-channel shoppers. In fact, many don’t see “channel” anymore. The day of the single consumer touch point is long gone. Shoppers access commercial data through several channels during various stages of the buying cycle—and mobile is quickly gaining preference.
December 18, 2013 by Grant Miller

The Future of Digital Engagement: Gary Schwartz on Becoming a Part of Your Consumer’s Inner Circle with Mobile Marketing [Series]

Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help us evaluate oncoming trends and predictions for the coming year.  This is the third post in our series, spotlighting insight from Gary Schwartz (@ImpactMobile), CEO of Impact Mobile, Chairman Emeritus of the Mobile Entertainment Forum (MEF) and author of Fast Shopper, Slow Store, on the rise of mobile marketing and ecommerce. 
December 12, 2013 by Gary Schwartz

The Future of Digital Engagement: 10 Thought Leaders Share Predictions for 2014 [Series]

Digital engagement is transforming customer service and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 digital engagement thought leaders to help us evaluate oncoming trends and predictions for the coming year.  This is the premier post from LivePerson’s Chief Marketing Officer, Anurag Wadehra, introducing our series featuring the future of digital engagement, with valuable insight from the experts.  
November 5, 2013 by Anurag Wadehra

5 Best Practices for Mobile Consumer Engagement

You can’t ignore mobile. There are more than 1 billion smartphone owners in the world. By 2013, experts predict that the number of smartphones will actually outnumber the number of people on earth (Source). Can your business afford to ignore mobile consumers? Of course not.
July 25, 2013 by Grant Miller

4 Tips to Personalize Digital Engagement with Actionable Data

Online shoppers crave speed, simplicity, and personalization when it comes to the online experience. Not only that, they expect this across multiple channels throughout their customer journey.
June 13, 2013 by Damien Acheson

Top 12 Things To Look For in a Great Mobile Chat Solution

In my previous post, we talked about The Value of Mobile engagement. Today, I’d like to focus on one of the hottest innovations in mobile engagement: mobile live chat. Just as live chat has become a critical part of customer engagement on your website, it’s just as important to extend the value of chat to your mobile site and mobile app—and perhaps even more so!
November 6, 2012 by Ethan Alexander

The Value of Mobile Engagement

It is no secret that the demand for mobile engagement is greater than ever before.  You hear about it from those in your industry, and surely you can see it for yourself if you are monitoring your website’s mobile traffic analytics. If you don’t already have a mobile strategy in place you may be wondering if you can hold off a few months or years before taking mobile seriously. Is it really that important? The answer is a very resounding yes, it is that important, and the time to take action is now. 
October 11, 2012 by Ethan Alexander

Mobile Strategies You Won’t Want to Miss

It seems that everyone is talking about the explosion of mobile commerce. From cool mobile infographics to weighty research articles and case studies, there’s no shortage of data pointing to a simple fact: brands who want to be competitive need to have a mobile strategy. 
July 23, 2012 by Ethan Alexander

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