Since the Guerilla Marketing webinar with the American Marketing Association, I‘ve received a deluge of emails asking about what types of tools I recommend marketers and ecommerce professionals use to get the most out of their marketing resources.

For decades, guerilla marketing techniques have been used by bold marketing teams around the world to deliver strong results at a relatively low cost.  We’ve all seen creative, out-of-the box campaigns that sometimes go to surprising extremes to gain consumer attention. The mere mention of the term “guerilla marketing” alone conjures up images of elaborate stunts and eye-catching shenanigans.