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Four-Step Action Plan for Connecting With CustomersWe all know why we shop online. For one, the convenience just can’t be beat. Why sit through traffic, deal with crowded parking lots, compete with fellow shoppers and wait in long lines when you can shop from the comfort of your own couch? Record numbers of shoppers are opting for convenience over chaos, spending an estimated 375 million hours shopping online in December 2012 alone. |
February 19, 2013 by Kevin Kohn |
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The Ideal Online Experience: What it Takes for Consumers to Click, Not AbandonThe expansion of digital channels and an increasingly crowded online marketplace are changing consumer spending habits and online behavior. And the more consumers spend online, both in time and money, the more demanding they become of the online customer experience. Consumers are very articulate when it comes to their online expectations, and they’re quick to abandon your site if your website experience and customer engagement strategy are not up to par. |
January 28, 2013 by Erin Kang |
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LivePerson Holiday eCommerce Survey 2012 [Infographic]This holiday season, it will be more important than ever for businesses to be “holiday ready” in multiple digital channels—beyond just their website. LivePerson recently surveyed 500 consumers about their holiday shopping habits and how digital tools and channels are impacting their preferences this season. |
October 31, 2012 by Erin Kang |