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Your agent assets are finite and expensive, so obviously you want to utilize them where they can do the most good. The objective of Prioritized Rules-Based Targeting is to segment visitors based on their behaviors, identifying those who need the extra push of intelligent engagement – in order to reach a buying decision or have their service request resolved satisfactorily – versus those who will never buy or who will convert on their own.
Rules-based targeting uses the information from real-time monitoring to identify which visitors to engage, and in what order:
LiveEngage applies additional business rules to determine how to prioritize visitor engagements:
LivePerson rules-based targeting provides an efficient and cost-effective way to allocate resources for maximum results.