Creating and optimizing highly-effective business rules for your online chat program can be a complex and time-consuming process. And as your website—along with user behavior—changes, maintaining and updating these rules can substantially add to this burden. But what if there were a way to automatically and intelligently create these business rules, based on actual user behavior? Further, what if these rules could be automatically and dynamically updated based on website, seasonal, and behavioral changes?

Analytics Driven Engagement is an intelligence tool that eliminates the guesswork and the on-going burden of creating effective business rules for delivering chat invitations. By examining your website analytics data, Analytics Driven Engagement can determine where and when proactive chat invitations are most likely to yield the greatest results. As your analytics data changes, your business rules are automatically updated.