The LivePerson Operator Console provides a wealth of real-time information about current site visitors, including their city, state and country, whether they’ve previously chatted or bought from the site, and what interests they display by viewing specific product pages, completing forms, and placing items in the shopping cart.

Additionally, the Campaign Viewer tracks the paths that lead to your site, letting you instantly identify visitors who’ve responded to a marketing campaign, arrived by means of a link on a referring site, or reached it via an unpaid (organic) search.

LivePerson tools help you determine the interest of your visitors, and choose whom to invite depending on their:

• Keyword searches – Because most online purchases begin with a keyword search, LivePerson flags all visitors who arrive via a search engine and provides the exact term used, enabling chat agents to monitor and engage these hot leads.
• Repeated visits, chats and purchases – LivePerson’s research reveals that consumers visit at least four sites prior to making a purchasing decision, and visit the site they’ll ultimately buy from multiple times.  Visitors who’ve chatted or bought previously also show a high propensity to make additional purchases.  LivePerson flags repeat visitors, chatters and buyers, letting your agents make decisions on whom to engage.
• Targeting by marketing campaigns – The Campaign Viewer presents in-depth details of the campaign as soon as the prospect arrives on site.  Your agents can offer a follow-up incentive relating to the promotion, or simply monitor click-through behavior.
• Shopping cart value – Chat with visitors based on the value of items in their shopping carts.  Your agents can send invitations to visitors who abandon their carts, or offer free shipping if the visitor reaches a specific price threshold.
• Geographic location – CMOs know that geography provides strategic insight into a visitor’s product preference and budget.  By analyzing the regional characteristics of your high-value customers, you can establish priorities for your agents to use when determining whom to engage.

LivePerson arms you with the specific information about the performance of PPC and other marketing campaigns you need to tune for success going forward. And tracking visitor paths from entry to exit helps you identify any obstacles, barriers to purchasing, internal issues, or errors on pages.

LivePerson’s Google Analytics Integration lets you measure and report on the ROI of your LivePerson services. Track the keywords and marketing campaigns that generate the most chats, and measure the impact of LivePerson services on line sales and online lead generation.