It’s that time of year again, time for the holiday code freeze! For those of you who may not be aware, a code freeze happens for many websites during times of busy traffic, such as holiday time, to minimize any risk for errors or downtime that could have an adverse impact on sales or the customer web experience.

Increasingly, new privacy standards and regulations are requiring website operators to provide consumers with greater notice, information and choice regarding cookies and similar tracking technologies.  In particular, the European Union has adopted a privacy directive regarding the use of website visitor tracking and cookies, and each EU member state has or will interpret and implement this directive over time.  

I'm excited to introduce you to our newest engagement solution, LP Marketer. LP Marketer is a real-time data-driven targeting solution that intelligently delivers relevant, personalized content to website visitors at scale. This launch represents a critical step in executing on our vision to deliver an intelligent engagement platform.

At LivePerson, we embrace innovation as a core vehicle for our success and our customers’ success.  Through our innovation, online businesses can create meaningful connections with their customers, through the right channel, at the right time. Our people are continuously evolving our products and services and developing new solutions and applications in order to deliver the best real-time products that we can offer.