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Degrees
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MBA
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My Expert Service
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I possess 19+ years of experience in marketing, sales operations, and finance, with an International Executive MBA and special expertise in integrated marketing solutions, web strategy and messaging, digital media, competitive analysis and business development in support of B2B and B2C clients primarily within the IT, travel, entertainment, telecommunications, personal finance and non-profit sectors.
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Experience & Qualifications
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I worked at AOL for 6.5 years whereby I upheld the position of Director, Sales & Marketing Integration and accomplished the following:
• Identified and executed new business opportunities in partnership with the Sales department, resulting in incremental ad sales per year of more than $10 million.
• Created and launched multi-year, customized, advertising solutions and editorial content that garnered, minimally, 60% uplift in web site traffic in support of clients in the automotive, entertainment, telecommunication, travel and personal finance industries.
• Developed and implemented cross-departmental procedures that improved productivity threefold, and automated several business processes, resulting in a 50% operational cost savings
After leaving AOL in 2006, I've been providing consultative services to multi-national clients within the telecommunications, IT, and non-profit sectors. Specifically, I develop and implement targeted marketing campaigns inclusive of collateral material, press releases, direct mail, web/e-commerce and search engine marketing, to serve as a catalyst for new sales generation, customer acquisition and/or customer retention in support of SaaS/On Demand offerings.
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Available Modes Of Communication
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email/chat
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Contact
WebSavvy
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