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Degrees
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BSEE, MEd
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My Expert Service
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REACH's branding methodology helps clients differentiate themselves through identifying unique talents, strengths and personality traits. As a result, REACH works with executives to develop plans to nurture and promote their personal brands, their unique promise of value. This enables them to increase their impact on their organizations, increase compensation, prosper in a tight labor market and land more interesting assignments.
Reach's approach to executive branding highlights those assets that senior managers can use to better support their own professional objectives while guiding the process within the context of the corporate brand.
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Experience & Qualifications
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For nearly 20 years, William Arruda has been working with some of the world's most valuable Brands, including KPMG, Lotus, IBM, and Primark Corporation.
Now, as a private consultant and founder of Reach (www.reachcc.com), William works with individuals and corporations to develop Brand strategies for success.
A member of the International Coach Federation (ICF), the National Speakers Association (NSA), William also holds a Master's Degree in Education, and has lent his expertise to audiences around the world.
William consults with clients on both sides of the Atlantic. He has published numerous articles and is the author of two upcoming books:
You: Brand New – Four Steps to Successful Personal Branding; and
Health Without the Health Club
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Available Modes Of Communication
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email/chat
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Contact
William Arruda
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