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Womens Business Whisperer
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Degrees
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Bachelor of Arts, Sociology, UCLA
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My Expert Service
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Advisor to entrepreneurial and professional women, providing real-life solutions to the specific challenges they face in moving their small businesses or careers forward.
For entrepreneurs/freelancers:
-How to go from idea to business
-Standing out from the pack
-Finding and understanding your target audience
-Creating your marketing message
-Free (or cheap) marketing tactics
-Maximizing profitability
-Getting and retaining clients
-Setting prices
-Maintaining discipline, motivation and accountability when you work alone
-Organizational and time management tools
-Managing how others perceive you
-Self-promotion without feeling slimy
-Goal-setting and action planning
-Effective communication skills and channels
-"Professionalizing" on a budget
-Work/life balance
-Finding the confidence to do what scares you or what you don't think you can do
For professional women climbing the ladder:
-The business skills you REALLY need to break through the glass ceiling
-Setting and getting the salary you deserve
-Managing how others perceive you
-Effective communication skills
For career/job changers:
-Figuring out what you really want, need and are willing to do
-Differentiating yourself from the pack
-Defining yourself more broadly than your job titles
-How to create your own opportunities rather than simply respond to ads
-Addressing an employer's spoken and unspoken needs
-Effectively marketing yourself in a competitive environment
-Creating a resume that will get the interview
-Interviewing to get the job offer
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Experience & Qualifications
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-25+ years business experience, during which I've developed expertise in analyzing needs, developing strategy, uncovering human motivation, creating effective communications and building relationships
-Successful work with global corporate giants, entrepreneurial start-ups and everything in between
-Successful work with hundreds of individuals seeking to start or grow a business, smash through a glass ceiling, re-enter the workforce or make a career/job change
-Faculty member at UCLA Extension, where I have taught for the past eight years in the Department of Business and Management
-Have coached students in the Executive Program
at UCLA's Anderson School of Business
-Have worked with entrepreneurs in business incubators and entrepreneur programs
-Have personally owned and operated three entrepreneurial/small business enterprises, worked for two global corporations in the marketing communications business, been a stay-at-home mom, dealt with workforce re-entry, job/career change and the constant challenge of creating work/life balance
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Available Modes Of Communication
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email/chat
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Contact
Womens Business Whisperer
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