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Degrees
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B. A. Advertising and Marketing -CEDIM- Monterrey, MX
BS Business Management, (current) Maryland University
Computer Systems Certified -Institute of Computers methods ICM
-Art restoration, Palazzo Spinelli, Florence Italy
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My Expert Service
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Advertising Specialist with over 15 years experience in multicultural markets, provides integrated marketing expertise to your business needs. I listen, research and create strategic campaigns to fit the needs of your business, creativity with results.
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Experience & Qualifications
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Conceptualized, designed and supervised projects for over 15 years. Lived and worked abroad in Mexico, Asia and Europe.
Currently Creative head for the largest hospital in the Concho Valley region
•Conceptualize, design and supervise the development of Graphic Design for over 74 departments and 15 clinics within the Medical Center providing appealing and effective results within the established budget and guidelines of the medical field, mentoring and leading creative staff for outstanding results.
•Assure accuracy of message by preparing commercial and journalistic photography for billboards and other printed media, saving the hospital over $35,000.00 each year.
•Implement new graphic formats to meet the needs of promotional projects, creating a parallel concept to the marketing campaign, approving visual material through pre-production to final production.
•Prepare trade show concepts, displays and other point of sale marketing strategies for local fairs.
• Organize and help coordinate high level community events and fund raising events of a non-profit nature, that raise over 500,000.00 a year, including Children’s Miracle Network, Right Choices for Youth and AirMed1, Clay Shoot, among others of merely education nature.
Bast experience in Printed media and News Paper, currently Marketing advisor for Conexion Hispana Newspaper.
•Successfully led business from near bankruptcy to a competitor level through proactive use of broad-based marketing initiatives, including pricing, advertising, event planning and community participation, public relations, and online marketing channels.
•Restructured administrative office including policies and procedures, optimizing productivity on the sales force.
•Redesigned the overall image of the newspaper including a strong corporative logo. Structured a new reader friendly layout for maximized visibility.
•Planned and developed a website strategy executing leading generation programs including e-mail, on-line and search engine marketing to tap into previously uncharted marketing areas.
•Identified and managed the marketing organization's key external business partner relationships building a communication bridge between two cultures.
Designers Niche / Owner
•Managed and expanded agency to international levels, provided exceptional design and branding services to small businesses. Recruited and trained personnel for graphics and sales department.
•Provided marketing expertise and graphic support to local advertising agencies from corporative image development to business expansion programs.
•Wrote, produced and edited broadcasting material for various clients, scheduled programming through strategic media buying.
•Conducted distinctive and successful advertising campaigns through direct mail, printed media, designed and directed TV commercials and radio spots for national broadcasting.
•Identified cultural differences across national and international markets to create parallel campaigns in different languages and social patterns.
•Developed, maintained and promoted World Wide Web pages, crossing over from conventional commerce into powerful high-tech promotional level.
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Available Modes Of Communication
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email/chat
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Contact
Yvonne Helsel
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