Improve Your Consumer Targeting with Sections

Thursday, October 29, 2015 - 12:59

Sections allow you to target visitors who are on a specific part of your website, even when the hierarchy of your URL is not segmented specifically for the part of your website that you would like to target.

 

With Sections, you can place a piece of code on your web page which identifies the fact that a consumer has arrived, even when the URL is not descriptive enough to work with.. Since website locations in LiveEngage are based (by default), on URLs, Sections will be valuable when:

  • You make frequent changes to your website and it’s hard to keep track of the pages in each category.

  • Your URLs are not readable. For example, the URL “www.urlexample.uk/articles/aaa/bbb.html” doesn’t indicate the location of the visitor on your website.

  • Your website URLs are not structured.

You can reach sections by doing the following:

1. Go to the Campaigns page, and click Data Sources:

2. Under Engagement Attributes click Visitor Journey and use the example code under Sections

Sections can also be viewed when a consumer browses pages tagged with Sections. As you can see in the example below, two of the pages that the user navigated to have been tagged with Section code.

Interested to dive deeper into Sections? Learn More