If you’ve ever shopped for insurance online, then you’re probably familiar with this buying journey: It starts with search, display ads, social, or some other traffic source. Then, customers are left to fend for themselves on a web page in hopes that they’ll fill out a form and convert to a lead. The trouble is, less than 5% of them are converting.
Messaging with Conversational AI allows consumers to engage on their own time, in their preferred channels. Anywhere you can put a link, you can drive directly to a messaging conversation, instead of a landing page. These Conversational Marketing strategies have proven to increase conversion rates by 20%+ and speed up the sales cycle by up to 30% by cutting out unnecessary steps, streamlining meeting scheduling, and reducing drop-off rates.
Watch the video above for more steps on transforming your insurance marketing funnel.