Betcris + LivePerson logos


Betcris (TV Global) partners with LivePerson to train world-class Spanish NLU

Learn how AI-powered intent detection and secure messaging helped deliver faster, more efficient customer experiences in multiple languages.

Betcris logo with sports players behind it

The high stakes world of sports betting requires brands to quickly respond to gamblers’ needs in a secure environment. Betcris, a Latin American Sports Betting service, is focused on delivering great experiences to their consumers quickly and accurately. To accomplish this, Betcris needed a tool that could quickly identify consumers’ intents, helping them to understand not only why customers are reaching out to them, but also which topics are best suited for agent support, and which can be addressed through thoughtful automation.

Partnering with LivePerson, Betcris played a crucial role in the development and launch of LivePerson's Spanish Natural Language Understanding (NLU) machine learning. Open a printable version of their success story here, and check out some results below:

100s of bots in Spanish, English and Portuguese

Improved classified rate by 15% with a 91% confidence score (in 5 weeks)

Fully contained 27% of conversations with automations

“We know that a successful company like Betcris needs innovative ideas, and to always be attentive to new technologies and digital solutions in messaging that will make the customer experience better and secure...With the help of LivePerson, we can achieve these goals.” 

- Hazel Zúñiga G., Product Owner