Video Guide: The future of insurance marketing

Using messaging to shop for insurance plans

Video Guide: The future of insurance marketing

couple messaging their home insurance provder

The future of insurance marketing

If you’ve ever shopped for insurance online, then you’re probably familiar with this buying journey: It starts with search, display ads, social, or some other traffic source. Then, customers are left to fend for themselves on a web page in hopes that they’ll fill out a form and convert to a lead. The trouble is, less than 5% of them are converting.

Messaging with Conversational AI allows consumers to engage on their own time, in their preferred channels. Anywhere you can put a link, you can drive directly to a messaging conversation, instead of a landing page. These Conversational Marketing strategies have proven to increase conversion rates by 20%+ and speed up the sales cycle by up to 30% by cutting out unnecessary steps, streamlining meeting scheduling, and reducing drop-off rates.

Watch the video above for more steps on transforming your insurance marketing funnel.