Resources   /   Customer Success Story

Buddybank - the world’s first conversational bank

iPhone only designed, with a 24/7 concierge service for banking and lifestyle needs, buddybank is the only banking app where customers instagram their experience

Conceived by Angelo d’Alessandro, UniCredit’s former head of innovation, buddybank burst through the conventions of Italy’s personal banking sector. At UniCredit, Angelo was tasked with analysing Silicon Valley’s most innovative startups and thinkers. Drawing from that well of innovation, he created what became the world’s first conversational bank.

Buddybank launched in January 2018, and is growing by hundreds of new customers every day, outstripping the trend at most major banks. This is due to a new and unique approach to banking, where customers are offered reliable, secure and trusted banking services in combination with a 24/7 concierge - ready to help them plan the most important experiences of their lives.

Buddybank

“Never forget about the human side of digital. Technology is moving really fast, but especially in the banking sector, where digitization is moving faster than ever, we can’t forget that people need human interaction at certain points, even with their bank.” Angelo d’Alessandro Founder, buddybank

“As we add new customers every day, we are scaling our operations quickly, and are achieving incredible customer satisfaction rates, exceeding anything ever seen before.” Marco Puccioni Head of Concierge, buddybank

Key data

Launched: 29 January 2018 at 6:41pm CET
CSAT: 95%
Growth rate: Hundreds daily
Length of conversation: Up to 10 messages

A few of buddybank’s extraordinary stories

The baptism

Three hours before the baptism ceremony, a customer realised he had not purchased a gift for his friend’s son. Thanks to buddybank, a wonderful rocking horse was delivered to his office in record time.

The lost scarf

During a stay in London, a customer forgets her beloved scarf in a restaurant, near the center. The day after, once returned to Italy from the business trip, the customer gets her scarf delivered to her home thanks to buddybank.

The tailored costume

At the end of the school year, a client’s son searches for a very special costume. After having looked in many shops, the hopeless father turns to buddybank for help. In a few days, the child receives a strange package: it was his tailor-made costume, crafted by a dressmaker.