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After trying another live chat product and finding it wanting, the company deployed a LivePerson solution with proactive chat, rules-based targeting, and extensive use of the platform’s enrichment analytics capabilities. Since then, Cvent upgraded to the LiveEngage platform, added content targeting, and is in the process of deploying Click to Call for mobile users. Results have included a greatly reduced bounce rate, a higher-than-expected proactive chat acceptance rate, and significant incremental leads for the sales team.

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