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GenoLogics, a Canadian laboratory information management systems vendor, wanted to provide a channel where prospects could quickly get answers to questions about the company’s highly technical product offerings. Convinced live chat was the answer, the company’s CEO charged his team to execute on his vision. Three months ago, they deployed a LivePerson digital engagement solution that includes proactive chat invitations extended to visitors who spend significant time on particular Web pages. The results have been astounding: live chat conversations have resulted in seven percent of closed sales deals and five percent of GenoLogics’ total sales revenue for the period. The company has reason to believe that they would not have closed some of that business at all without the channel. That success is expected to continue, with five percent of current pipeline revenue assisted with live chat.

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