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Newark/Element14 Success Story

A B2B hi-tech distributor of engineering solutions, Newark/element14 opted to implement a marketing solution to boost its sales and increase the company’s online presence. The ability to segment offers on its e-commerce platform based on visitor profile was a significant factor that enabled Newark/element14 to create customized campaigns targeted at different audiences.

The company deployed LP Marketer, LivePerson’s newest application, to run targeted onsite marketing campaigns. The results are impressive: a 20% increase in average order value and up to an 18% improvement in conversion rates. Newark/element14 was so impressed with the results that they are looking to deploy LP Marketer to the rest of the company’s websites in Europe and Asia.

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