The new Facebook AI Commerce Playbook
Learn how brands can capitalize on the Facebook ecosystem with AI-powered experiences.
Facebook’s ecosystem of digital platforms — Facebook, Messenger, WhatsApp, and Instagram — allows brands to create opportunities for real engagement during social media interactions with consumers. Last year alone, conversations between people and businesses on Messenger and Instagram grew 40%, according to Facebook. With LivePerson’s new Messenger API, you can scale these B2C interactions and engage with consumers at deeper levels by better understanding and managing the interplay of ads, posts, comments, and messaging to drive reach, revenue, and retention. Download our guide to learn how LivePerson’s Conversational AI can help you build an AI-powered Messenger experience to fulfill the Facebook ecosystem’s commerce potential.