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LivePerson brings conversational commerce to the ball game with Aramark

LivePerson enables Phillies fans to place orders via the Messages app on iPhone and have items delivered directly to their seats.

Philadelphia Phillies fans at Citizens Bank Park are now able to order select beverages using their iPhone, without having to miss a play, stand in a long concession line, or download a separate app. Fans sitting in designated sections can simply scan a QR code to launch the Messages app and begin their order -- enabled by conversational commerce.

This pilot, which is being conducted over the course of ten games (July 20-25, August 2-5), is powered by LivePerson’s conversational commerce platform LiveEngage.

LivePerson allows brands to connect with their millions of consumers in the way consumers prefer to communicate: using conversational interfaces, such as SMS, Facebook Messenger, Apple Business Chat, WhatsApp, and in-home AI assistants. Through these conversational channels, consumers can get help and make purchases without having to go to a website or call a number, or in this case, wait on line and miss on-field play.

LivePerson uses human and artificial intelligence to scale brand-to-consumer conversations through LiveEngage, where conversations powered by AI are managed for many of the world’s largest brands.

Aramark, the food and beverage provider for eight MLB ballparks, is the first sports concessionaire to pilot this modern mobile ordering service.

Watch the video above to see this service in action, and read Aramark’s announcement for more information.

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