LivePerson commissioned Forrester Consulting to evaluate the use of AI and automation in the retail customer journey. Forrester conducted an online survey and found that companies must use automation, AI, and humans together to deliver interactions that are in line with customer expectations.
Get the report to find out how:
- Retail companies must meet the increasing customer demands for personalization to avoid losing customers.
- Eighty- five percent of retail professionals that have/are pursuing AI are doing so in order to automate routine interactions to increase customer service agent productivity.
- Automation, AI, and chatbots help companies satisfy high customer demands at scale.