Chatbots and artificial intelligence (AI) can deliver serious value for companies, from deeper customer loyalty to higher sales and increased customer support efficiency and retention—just to name a few. Gartner estimates, “By 2022, 16% of all consumer tasks will be fully automated, up from 6% in 2018.”*
But this new report warns that unless chatbots deliver clear value to consumers and earn their trust, they won’t live up to consumer expectations.
“Chatbots and virtual assistants are a major paradigm shift in how humans interact with technology able to deliver automation across an increasing number of tasks. However, technology product managers must take a task-based approach to ensure user engagement.”*
Here are three additional ways LivePerson’s technology can help companies secure the trust of their customers:
Works across the entire customer journey.
LivePerson’s AI-powered conversational commerce solutions make it easy for consumers to ask questions, buy products and services, and get help and support. We can build conversational interfaces and automation for a wide variety of use cases, from sales and marketing to care and support.
Connect with customers in their preferred channel.
LivePerson allows brands to connect to customers where they already interact with friends and family: SMS, Facebook Messenger, Apple Business Chat, WhatsApp, in-home AI voice assistants, and more. AI can be used to orchestrate conversations in every channel.
LIvePerson can integrate with enterprise billing, CRM, product and other back-end systems, allowing conversational experiences to be able to leverage a wealth of personalized information in a secure manner.
With over 20 years of delivering brand-to-consumer digital conversations, we’ve seen firsthand how our technology can lead to increased consumer satisfaction – our clients see CSAT scores increase 20%.
Download the full Gartner report to learn more about considerations for developing automated interactions, and keys to winning the trust of your customers.
*Gartner, Market Insight: Chatbot and Virtual Assistant Adoption Will Only Progress by Delivering Value and Trust, Ranjit Atwal, Anthony Mullen, 13 August 2018
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