In order to deliver on the company’s core value to “be engagingly engaged with our customers,” Moosejaw enlisted the help of LivePerson’s LiveEngage platform. With the platform, Moosejaw is able to immediately respond to customers via chat, while also proactively chat with customers who may need aid with a purchase. Rules based targeting is facet of the LiveEngage platform the company leverage, which yields more quality chats for customers—like on Cyber Monday, when the company took 1,000 more chats than the previous year. The platform also aids in conveying the company’s brand culture with a unique set of caned responses and rotating avatars. The customization of key chat and engagement components has helped Moosejaw replicate the in-store experience and culture online.