A Look at the 2015 Peak Retail Sales & Predictions for 2016
With Black Friday and Cyber Monday out of the way (phew!), we're in the home stretch of the peak retail season. But what have we learned so far? Have the last year's predictions been right? Is mobile really that far ahead? What should we expect in the next 2 weeks? And what do these peak shopping days mean for 2016?
Join Alon Waks of LivePerson and Christie Doty of JCPenney as they compare survey results from 2015 with actual data from Cyber Monday and Black Friday. Also, hear directly how JCPenney is using digital to do more to connect with today's savvy shoppers. Lastly, understand where your brand should be investing for 2016.