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Data-Driven Customer Acquisition Techniques for Digital Marketers

Even though the average web user is served a whopping 1,700 display ads every month, the click-through rates stand at around 0.1% globally. Even with this low yield, 71% of companies plan to allocate more resources to digital marketing this year. Firms are offsetting the decrease in online ad effectiveness by increasing spend in digital marketing. Damien Acheson, LivePerson’s digital engagement expert shares data-driven customer acquisition techniques and reveals: why your time and resources are often better spent on the bottom of the funnel and how customer segmentation techniques and predictive targeting best practices can increase conversions. by 40% and lift incremental revenue per visitor by 15%.

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