Campaigns are an essential element of LiveEngage. Campaigns serve as a vehicle for presenting your online marketing efforts to customers.
Campaigns allow you to target specific audiences, to decide where to place your engagements on your website, and to customize the appearance of your engagements. Campaigns are based on business goals and help you measure their success and progress. The following elements are included in campaigns:
- What you want to achieve (Goal)
- The specific visitors you want to target (Target audience)
- How you want to interact with your visitors (Engagements)
- The best place(s) on your website to interact with visitors.(Location)
- The browsing behavior of visitors which interests you (Visitor behavior)
Build campaigns that will advance your business goals. Create a blend of engagements in your campaigns that complement each other to effectively boost returns.