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Extra Space Storage: Using Data and Personalization to Optimize Digital Engagement

When I was an undergraduate student, we had a requirement to complete a summer internship. My roommate at the time secured an internship in southern California, while I was assigned one in Kalamazoo, Michigan (yes, there is really a Kalamazoo!). For the bulk of our possessions, we stored those—our furniture and books—in a storage unit while we were away.

Follow Their Lead: Newark element14's Journey to Digital Engagement Success

Shortly after getting married, when I was writing the thesis for one of my master’s degrees, my computer began to fail. Its processor had become exceedingly slow, lacking the horsepower to run many of the most recent word processing, spreadsheet, and database programs that I needed for my academic studies and to run a side business. It also booted from and stored data to a 5¼-inch floppy drive, which regularly failed.

We all know the feeling … ‘Did my last 3 pages of hard work save, or did I lose it all because of a computer issue?’ It’s agonizing!

Connecting with Customers in a Competitive Marketplace: Spotlight on Australia

The declining performance of department stores and the growth in eCommerce have seen retailers realise exactly how critical customer engagement across multiple channels really is. With 32% of Australian consumers now spending as much online, as they do in store – according to the Connecting with Customers Report commissioned by LivePerson – retailers are starting to realise just how important a multi-channel customer strategy is to survival.