Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

Tuesday, Jan 9, 2018

Over the holiday season, we surveyed 1,000 UK consumers to better understand their attitudes toward gift selection and returns, with a particular focus on their appetites for the new technologies that stand to disrupt and improve the process in the coming years.

Tuesday, May 9, 2017

Bank of England Governor Mark Carney has made his feelings toward AI clear.  Last December, he stated that the so-called Fourth Industrial Revolution will “destroy jobs and livelihoods well before new ones emerge”. Research from Oxford University and Deloitte echoes this prediction, stating that 35% of UK jobs are at risk of being lost to automation within the next two decades.

Thursday, Feb 23, 2017

Countless stories and studies warn of the inevitable loss of millions of jobs due to automation. But are consumers as worried about losing their job to a robot as these stories and studies suggest they should be?

Only 26% would keep actual voice-calling capabilities, and 40% of respondents would keep text messaging.

Thursday, Jan 19, 2017

From DMing on social media, text messaging, and Snapchatting to traditional phone calls and emailing, the ways to connect with others are growing. But which method is preferred? LivePerson research has revealed that consumers rank text messaging as #1.

Our consumer survey shows only 2% of millennials prefer to use Twitter for customer service.

Wednesday, Jan 11, 2017

People are constantly connected through social media. For years, brands have tried to join this cultural shift by using social platforms as another vehicle for customer service. But LivePerson research on the topic reveals that brands are ineffective in these spaces, as consumers prefer messaging to social media when they need to resolve an issue.

Thursday, Dec 15, 2016

They go by many names — chatbots, artificial intelligence (AI), and intelligent assistance (IA). No matter what you call them, we’re way past the point of just talking about bots; you should already be incorporating them into your consumer engagement strategy.

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