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Data & Intelligence

Admit It: You Shopped Online This Holiday Weekend

Our consumer survey from Black Friday 2016 shows that 6.5% shopped at the Thanksgiving table.

The Thanksgiving holiday was the most interactive shopping weekend in history, with more and more people turning to the conveniences of mobile purchasing.

LivePerson in the News: Move Over, 1-800 Number! Messaging Is Coming

Over the past few months, we’ve been hard at work to slay the 1-800 number, turn brands and customers on to messaging, and create more meaningful connections between them.

Showdown: Social Media vs. Messaging

In April 2014, Facebook announced that folks would no longer be able to use its native chat feature to message friends and family. Instead, users who wanted this had to download a newer app: Facebook Messenger.

The Secret Ingredient to Customer Experience: Proactive Engagement

What’s your company’s top priority? According to your customers, delivering a quality customer experience should top the list. In Forrester’s 2013 report, “Understand Communication Channel Needs to Craft Your Customer Service Strategy,” a staggering 71 percent of customers report that valuing their time should be a company’s number one priority. By instantaneously meeting consumers where and how they want to engage, proactive chat reduces the wait time for a customer service representative, compared to calling a brand’s 800 number.

Driven by a commitment to delivering highly personalized digital engagements to each customer, LivePerson’s sophisticated data and intelligence platform, provides superior service to consumers throughout their online and mobile journey, whether in the form of proactive chat or targeted content. It’s time for companies to meet their consumers on this powerful communication channel. Forrester recently published “The Six Key Elements of Proactive Chat,” a comprehensive report by Kate Leggett that discusses how proactive engagements can differentiate the customer experience, next-generation strategies for proactive engagement, and a six-step process for deploying an effective proactive chat program.

The Quest for Loyalty: The Island of Insight Ignorance [EBOOK]

Data, data everywhere—so much of your customer experience may sink. The final pitfall along brands’ quest to customer loyalty is data overload.


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