Let’s examine some numbers. (You may want to sit down for this…)
$57 billion were spent to generate web traffic in 2012.
Of that, $23 billion resulted in traffic that bounced.
That hurts. But it gets worse before it get better:
On average, $91 were spent to drive a single visitor to a website,
but only $1 was spent to convert a visitor once they’ve arrived on the site.
No wonder only around 2% of visitors actually convert!
So how does the online marketer beat these odds and optimize results?
Although trying to increase traffic volume is an option, engaging your existing, hard-earned traffic is a far more efficient and cost-effective approach. Through both live, human interaction as we well as personalized messages and targeted offers, LivePerson enables online marketers to deliver the kind of rich, engaging customer experiences that drive results. Through advanced segmentation capabilities along with keyword-based targeting, LivePerson can help determine which customers to engage with, and deliver a highly-relevant interaction designed to lead the customer to conversion.
Further, the rich stream of content captured through your live interactions can then be leveraged to gain actionable customer insights, empowering you to further optimize marketing campaigns and assets.