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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

Wednesday, Jul 27, 2016

The digitally minded, always-connected consumer has made it clear: They need a positive experience when interacting with brands. Often, experience even trumps the product itself. They won’t just buckle down and suffer through another frustrating journey to purchase. They want to do business with brands that leave them happy and satisfied, with a smile on their faces.

Tuesday, Jul 26, 2016

We’re excited to announce that Maala, an Israeli nonprofit membership organization that encourages corporate social responsibility (CSR) in business, awarded LivePerson the high-ranking platinum distinction in its 2016 CSR Index. This index, which has been produced since 2003, judges companies on their performance in six pillars: environment, business ethics, human rights and work environment, community involvement, corporate governance, and social and environmental reporting.

Wednesday, Jul 20, 2016

Consumers demand a connected experience, and brands are scrambling to deliver.

While some have done well to implement cutting-edge apps and bots, even the best tech falls short without a well-planned, strategic implementation. Before deploying any technology, brands must gain a true understanding of consumer motivations and frustrations. An engagement strategy backed with data and psychology fosters better connections and, ultimately, wins more loyal consumers.

Tuesday, Jul 12, 2016

Congratulations — you got the interview! Now’s the part where you’ll really shine. Your portfolio is ready to go, you’ve done your research and prepped your answers, and you’re looking — and feeling — sharp. But what people all too often forget is that an interview is a two-way street. As much as the company is evaluating your character and competencies, you need to use this critical time to decide if the company’s the right fit for you.

Wednesday, Jul 6, 2016

I’m fortunate to work with an inspiring group of women across all departments and offices. In LivePerson’s New York headquarters (my “home away from home”), 40% of the employees are women — a figure that’s disproportionately high for the tech industry.

Tuesday, Jun 28, 2016

It’s all about expectations when it comes to bots. Should you dive in? Yes…but with the right mindset. For brands, this means employing a strategic, human-led approach.

With the rise of bots (like many a trend) comes endless information, opinions, and dialogues. To cut through the noise, we’ve rounded up the best of bot articles below. Enjoy!

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