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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

Our consumer survey from Black Friday 2016 shows that 6.5% shopped at the Thanksgiving table.

Thursday, Dec 1, 2016

The Thanksgiving holiday was the most interactive shopping weekend in history, with more and more people turning to the conveniences of mobile purchasing. Black Friday sales broke records as the first billion-dollar mobile shopping day the U.S.

Wednesday, Nov 30, 2016

Our mission to create meaningful connections is the core of our platform, LiveEngage, which facilitates and strengthens relationships between brands and consumers. Recent work to spread this mission includes several consumer surveys, empowering enterprise brands with Google’s new click-to-message AdWords extension, and our continued research around bots.  

Monday, Nov 21, 2016

The holiday shopping rush pushes earlier every year. Black Friday now leaks into Thanksgiving, when some retailers open their doors even before customers are satiated with turkey and pie. And Cyber Monday deals are no longer limited to a single day, as e-retailers look to lock down sales. How can brands distinguish themselves and thrive during the months-long frenzy?

Friday, Nov 18, 2016

Helping others is a cornerstone of our company and a year-long endeavor. Particularly around the holidays, our thoughts turn to those less fortunate, and we use this time of reflection to give back to our communities. In the spirit of our core value, one Thanksgiving tradition of the New York offices is to join forces for FeedingNYC — which will take place on Tuesday, November 22.

Thursday, Sep 15, 2016

Truly wonderful, unexpected experiences stick with us — whether it’s a luxurious getaway or a simply  seamless shopping transaction. What’s more, people love to share their stories about them, too.

Thursday, Sep 8, 2016

In the hyper-connected world we live in, a great customer experience (CX) has never been more crucial. Why? Because 86% of consumers would actually pay more for a better one.

So it’s no surprise brands across industries are disrupting CX with everything from dynamic website journeys to mobile apps that make our lives easier. Below we’ve rounded up 13 brands that offer cutting-edge customer experiences.

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