Our consumer survey shows only 2% of millennials prefer to use Twitter for customer service.
Wednesday, Jan 11, 2017
People are constantly connected through social media. For years, brands have tried to join this cultural shift by using social platforms as another vehicle for customer service. But LivePerson research on the topic reveals that brands are ineffective in these spaces, as consumers prefer messaging to social media when they need to resolve an issue.
Thursday, Dec 15, 2016
They go by many names — chatbots, artificial intelligence (AI), and intelligent assistance (IA). No matter what you call them, we’re way past the point of just talking about bots; you should already be incorporating them into your consumer engagement strategy.
Friday, Dec 9, 2016
Leading brands understand the importance of providing top-quality customer service. A bad experience is often as much of a deal breaker as an inferior product. The most successful brands make deep investments in their customer relationships, and, in turn, their customers remain loyal.
Our consumer survey from Black Friday 2016 shows that 6.5% shopped at the Thanksgiving table.
Thursday, Dec 1, 2016
The Thanksgiving holiday was the most interactive shopping weekend in history, with more and more people turning to the conveniences of mobile purchasing. Black Friday sales broke records as the first billion-dollar mobile shopping day the U.S.
Wednesday, Nov 30, 2016
Our mission to create meaningful connections is the core of our platform, LiveEngage, which facilitates and strengthens relationships between brands and consumers. Recent work to spread this mission includes several consumer surveys, empowering enterprise brands with Google’s new click-to-message AdWords extension, and our continued research around bots.
Monday, Nov 21, 2016
The holiday shopping rush pushes earlier every year. Black Friday now leaks into Thanksgiving, when some retailers open their doors even before customers are satiated with turkey and pie. And Cyber Monday deals are no longer limited to a single day, as e-retailers look to lock down sales. How can brands distinguish themselves and thrive during the months-long frenzy?