The Connected Customer Blog
A - A - The Connected Customer
A - A - The Connected Customer
Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.
The goal of the Connected Customer blog is to explore the true value of the customer connections by helping our own customers feel even more connected to the LivePerson brand, and to discuss solutions other businesses can implement to create better connections with their customers. Feel free to contact us at any time with questions or feedback.
The tech world is still abuzz around Facebook’s recent acquisition of WhatsApp and its lofty $19B price tag, and the key themes presented in Barcelona at the Mobile World Congress last week only confirm that real-time messaging is taking over communication, as we know it.
Whether you think WhatsApp is worth $19 billion or not, the fact is that rich, real-time, digital communication has a major impact in the world and the potential to become more important than the Internet itself. Imagine a world where everyone is always connected, everywhere they are – this world is imminent and brands need to be prepared.
It was a news item that likely made retailers shudder around the world: According to the 2013 Holiday Retail Spending Survey (download required), 40% of consumers intended be big “showroomers” during the holiday season. If you’re a retailer who is regularly reading up on the latest industry trends, you may have a recurring nightmare that hordes of feckless customers will stampede into your store, unbox your merchandise, examine it, then order the product from your competitor before walking out your door—without cleaning up the mess they’ve made. But my friend Jason “Retailgeek” Goldberg of Razorfish shared some research by Bizrate with me that shows this fear is unfounded—really unfounded.
Are you heading to San Antonio, March 3-6, for eTail West? We are, and we’d love to meet you there! Stop by to see the LivePerson team at booth 303. Connect with our team of digital engagement experts on your specific challenges or questions, pick up some of our latest resources about Turning Browsers into Buyers, and pick up your very own Koko (LivePerson’s unofficial mascot!).
This week kicks off the world’s largest information security conference with RSA 2014 in San Francisco. Cloud security will be one of the most hotly discussed topics, as companies seek to change the narrative around cloud security from one of obscurity to one of transparency and trust.
Security is a leading concern in the cloud environment. Fear of data breaches or outages continue to keep executives up at night.
What’s the big deal with WhatsApp? Yesterday’s acquisition of WhatsApp by Facebook for an estimated $19 billion tells us that the startup represents more than just a simple SMS alternative. While some are scratching their heads over the sheer size of the deal, consumers, brands, and Zuckerberg himself are seeing the massive potential behind WhatsApp and the new standard of connection.
At LivePerson, our mission is to make meaningful connections and to help our customers do the same with their respective audience. An organization that embraces this mission wholeheartedly is The National Dating Abuse Helpline (NDVH). NDVH reminds us that February is the perfect month to celebrate love while also promoting healthy relationships, as February is Teen Dating Violence Awareness and Prevention Month.