The Connected Customer Blog
A - A - The Connected Customer
A - A - The Connected Customer
Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.
The goal of the Connected Customer blog is to explore the true value of the customer connections by helping our own customers feel even more connected to the LivePerson brand, and to discuss solutions other businesses can implement to create better connections with their customers. Feel free to contact us at any time with questions or feedback.
Last week saw a flurry of hype around the expected record numbers of shoppers going digital this year on Cyber Monday. Good news: the numbers are in, and consumers did not disappoint their favorite retailers. At figures north of $1.735 billion, some are calling it the biggest e-commerce spending day in US history. Not only did more consumers take to the internet and mobile devices to do their shopping, but here at LivePerson we also saw an important trend in behavior emerge as a growing number of consumers engaged with brands while shopping online.
Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help us evaluate oncoming trends and predictions for the coming year. This is the second post in our series, spotlighting insight from Shep Hyken (@hyken), New York Times and Wall Street Journal bestselling author, and Chief Amazement Officer at Shepard Presentations, on the importance of customer care and service.
Walking around the shops in San Francisco recently I noticed signs hanging in storefronts urging patrons to support their local businesses and Shop Small on November 30th. Started in 2010, Small Business Saturday is now recognized by 67 percent of consumers and there is an estimated $5.5 billion spent on this day! We here on the Small Business team applaud this grass-roots effort and are constantly trying to put ourselves in your shoes…and also channeling the needs of your customers.
LivePerson’s external facing community, Connect, provides an ideal digital setting for our customers, developers and partners to offer feedback, express ideas, and share their LivePerson experience. This ecosystem allows LivePerson’s stakeholders to connect with each other, and with us, on a more meaningful level. We have recently made some useful improvements to the Connect community to help you better utilize our platform capabilities that we’d like to share with you.
Digital engagement is transforming customer service, and elevating the expectations of online and cross-channel shoppers. LivePerson interviewed 10 respected industry experts to help evaluate trends and predictions for the coming year. This is the first post in our series, spotlighting insight from Larry Freed (@larryfreed), President and CEO of ForeSee, on the importance of a focus on the customer experience that engages across all channels.
This week, LivePerson announced the results of its second annual “Connecting with Customers” research, a comprehensive look at the online trends and consumer behaviors that are shaping today’s digital experiences and driving consumer expectations.