The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

LP Chat Block 2014

 
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Digital Selfie Series

Wednesday, Aug 27, 2014

How many selfies have you taken this week? If you’re not a selfie-snapper, think about how many selfies you’ve seen pop up across your social feeds this week.

Now let me ask you this: If you were to snap a selfie of your business, would others “like” it? Would customers recognize and share the picture, or would they be unable to discern your brand among others in a crowded market?

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Digital Selfie Series

Thursday, Aug 14, 2014

Is data your “best friend” and “loyal companion?” In a recent assessment* of marketing, sales and customer service pros, about 21% said yes.

Yet, while some are strategically using data to personalize the customer experience online, others are stuck in what we call, a data debacle. More than half of survey respondents are only collecting basic data (such as full names and email addresses).

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Digital Selfie Series

Tuesday, Aug 12, 2014

Customers want to engage with a live person. They’re tweeting, chatting, calling, emailing – and each expects a personal, instantaneous response. In fact, the window of opportunity for a company to respond to a customer is less than 76 seconds. Wait any longer, and research tells us the customer has likely already moved on to a competitor.

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Digital Selfie Series

Friday, Aug 8, 2014

There’s a commonality among businesses that are truly making it big: they have mastered the omnichannel customer experience. Look at Amazon, Google, Facebook and Burberry. They’ve taken big strides to meet customers consistently across all channels—especially mobile. 

Unfortunately, a recent assessment conducted by LivePerson and  Retail TouchPoints found that only 22% of respondents said their service teams were truly omnichannel.

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Digital Selfie Series

Wednesday, Aug 6, 2014

They’re in your Facebook feed, your Instagram and Twitter streams—and let’s be honest—you’ve probably snapped a few yourself. The “selfie” is a well-established term (and official, thanks to Oxford Dictionary) in today’s social sphere.

Arguably, one of the best things about a selfie: if you don’t like it, you can take it again from a different angle.

This got me thinking: what if your business took a digital selfie? What would it look like, and how would it compare to other selfies? 

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Monday, Aug 4, 2014

We’re just two months away from Aspire 2014, taking place in NYC on October 8th! In case you missed it, take a look at the exciting agenda featuring four areas of content: the Brand Village, Hero Village, Consumer Village and LiveEngage Village.  If you have attended previous Aspire events in New York, London or Melbourne, you know it’s not your typical conference. Do you remember the Aspire we held a few years ago in a converted warehouse?

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