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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

LP Chat Block 2014

 
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Thursday, Oct 23, 2014

In 2005, Extraco Banks began to think outside of the box on how to interact and transact business with its customers. The bank studied other companies, including those outside of the financial services segment, with a goal of finding best practices that would differentiate it from competitors.

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3 Essential Points of Interest to Mark on Your Journey

Monday, Oct 20, 2014

Brand engagement is something that should concern not only enterprise leaders but also small businesses. Customers desire—or perhaps demand—meaningful connections across multiple channels. And despite the emergence of social media, company websites remain the number one channel for brand engagement.

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Monday, Oct 20, 2014

The buzz these days seems to be centered around findings from The Gartner GroupBain & Company, and others that all point to the increasingly valuable revenue stream that stems from retention through customer loyalty.  

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Tuesday, Oct 14, 2014

In today’s economy, products and services commoditize rapidly—and consumers have access to limitless purchase options with one click. For brands that wish to compete in the age of commoditization, customer loyalty is paramount.  

“Legends tell of a priceless treasure called customer loyalty … but the path to acquire it will test even the most formidable of companies.”

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Thursday, Oct 9, 2014

Chat agents are like shopping superheroes. They have the potential to surprise, delight, and even protect brands’ most valuable assets: customers.

At this year’s Aspire event on October 8, LivePerson recognized 10 exceptional chat agents with its Meaningful Connection Awards. Winners were nominated by fellow colleagues based on their ability to demonstrate innovation, personality, conflict resolution, and more—all through chat.

 

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