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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

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Tuesday, Oct 28, 2014

Beginnings take many different forms. Over the past few years, a spate of technology companies rushed to embrace the idea that they all started in someone’s garage. Indeed, for a time it seemed from the blitz of marketing campaigns that virtually every one of them could trace their beginnings to a garage.

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Monday, Oct 27, 2014

Brands in search of customer loyalty often want to start with VIP customers. Yet unfortunately, high impact customers are often left alone to wander your site, and drop off to a competitor. This brings us to the third pitfall along the quest to customer loyalty.

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Thursday, Oct 23, 2014

In 2005, Extraco Banks began to think outside of the box on how to interact and transact business with its customers. The bank studied other companies, including those outside of the financial services segment, with a goal of finding best practices that would differentiate it from competitors.

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3 Essential Points of Interest to Mark on Your Journey

Monday, Oct 20, 2014

Brand engagement is something that should concern not only enterprise leaders but also small businesses. Customers desire—or perhaps demand—meaningful connections across multiple channels. And despite the emergence of social media, company websites remain the number one channel for brand engagement.

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Monday, Oct 20, 2014

The buzz these days seems to be centered around findings from The Gartner GroupBain & Company, and others that all point to the increasingly valuable revenue stream that stems from retention through customer loyalty.  

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