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15 customer engagement examples to try
How corporate sales and marketing teams can better engage customers
May 01, 2024 • 5 minutes
Time is money. That’s the mantra of every busy business, especially those in the fast-paced world of sales. But in today’s competitive landscape, simply selling a product isn’t enough. Customers crave engagement, a connection that fosters loyalty and repeat business.
How to increase customer engagement
Think of it as a two-way street. It’s about building meaningful customer interactions throughout their entire buying journey, from initial contact to post-purchase. Whether it’s an individual or B2B, an effective customer engagement strategy is about understanding their needs, exceeding their expectations, and creating a positive experience that builds brand loyalty, keeping them coming back for more.
15 powerful customer engagement examples
Engaged customers spend 67% more on average than those new to the business — the key lies in deeper connections within the customer experience. There are countless ways to achieve this, from personalizing interactions to fostering community. Here are 15 of the best customer engagement examples to improve your business:
1. Personalize the experience
One-size-fits-all is a recipe for disengagement. Today’s customers expect a personalized touch. Leverage data to understand a consumer’s buying habits and preferences if you want to encourage engagement. Proactively recommend products they might genuinely like, and tailor your communication accordingly.
2. Be there when they need you
People are busy, and questions can arise anytime. Offer multiple channels for customer support: phone, email, online chat, and 24/7 messaging option. This omnichannel experience allows customers to connect instantly, on their terms.
3. Master the art of active listening
Every interaction is an opportunity to learn. 70% of consumers say a company that understands their needs influences customer loyalty. Actively listen to customer concerns and feedback during sales or support interactions. AI-powered tools like LivePerson’s Conversational Intelligence suite can make understanding your conversation data at scale even easier. This valuable information can be used to refine your approach and identify areas to improve customer satisfaction.
4. Make the most of social media
Social media isn’t just for cat videos. It’s a powerful platform to connect with your audience, answer questions, showcase your brand personality, and run targeted customer engagement marketing campaigns.
5. Gamify the buying journey
A little healthy competition can go a long way. Consider implementing loyalty programs with points or rewards, or gamified promotions that encourage repeat purchases and drive customer engagement.
6. Leverage the power of user-generated content
People trust their peers. Encourage customer reviews, testimonials, and social media mentions. Showcase these on your website, social channels, and marketing materials to build trust and credibility.
7. Respond to reviews promptly
Both positive and negative reviews deserve attention. 72% of customers say that positive responses to negative reviews make them trust a business more. Thank customers for positive feedback and address negative concerns promptly and professionally. This shows you value their opinion and are committed to improvement.
8. Offer educational content
People appreciate expertise. Become a resource for your customers by providing valuable educational content, like blog posts, webinars, or ebooks. This positions you as a thought leader and keeps your brand top-of-mind.
9. Host engaging events for your target audience
People want connection. Organize online or in-person events like product demos, Q&A sessions, or exclusive workshops. This fosters a sense of community and strengthens customer relationships. LivePerson hosts webinars and podcasts to engage customers and prospects, sharing insights, new products, and more. LivePerson’s product launch event, Spark, for example, keeps customers engaged in both an in-person and virtual format.
10. Run targeted email and messaging campaigns
Email and SMS marketing remains a powerful tool for engagement. Send targeted email and proactive messaging campaigns as part of a marketing strategy or customer engagement campaign with personalized offers, educational content, or exclusive early access to new products.
11. Run referral programs
Word-of-mouth marketing is gold. Incentivize existing customers to refer friends and family with referral programs. Loyal customers are your biggest advocates — leverage their power. Another excellent customer engagement example is to share these stories of loyal customers in the form of case studies.
12. Offer seamless omnichannel support
Customers expect a smooth transition between different communication channels. Companies with strong omnichannel customer engagement strategies enjoy a 10% year-on-year growth in revenue. In fact, 8 out of 10 consumers are more likely to purchase from a business that connects all their interactions across phone, email, and messaging channels. Ensure your support system is omnichannel, allowing customers to seamlessly switch from email to chat or phone without starting from scratch.
13. Embrace the power of AI chatbots
Artificial intelligence (AI) chatbots can be a game-changer. They can answer basic questions 24/7, freeing up your sales team to focus on complex inquiries. Concurrent messaging with AI chatbots across channels can lead to a 10x sales conversion increase and 20% customer satisfaction boost.
14. Gather customer feedback
Feedback is a gift. Actively seek customer feedback through surveys, polls, or social media interactions. Use this information to identify areas for improvement and tailor your approach.
15. Reward customer loyalty
Loyalty deserves recognition. Implement a customer loyalty program that rewards repeat business with exclusive discounts, early access to new products, or special events.
LivePerson: The all-in-one solution
Want to take engaging with customers to the next level? These customer engagement examples offer a roadmap to deeper customer connections, but implementing them all effectively can be a challenge. LivePerson can help you bridge the gap.
LivePerson’s Conversational Cloud® seamlessly integrates with your existing tech to make it easy to connect with your customers on their preferred channels. Go beyond conversations — our Conversational Intelligence and Insights panel unlocks powerful insights to help you truly understand and engage your customers.