Since the Guerilla Marketing webinar with the American Marketing Association, I‘ve received a deluge of emails asking about what types of tools I recommend marketers and ecommerce professionals use to get the most out of their marketing resources. There’s no doubt the number of tools available to online marketers today is daunting, and it’s all too easy to become overwhelmed between solutions that focus on web analytics, content targeting, marketing automation, and so much more.
For guerrilla marketers—those who operate within the confines of limited time, money, and resources and strive for a more personalized experience—the challenge can be even more complex. With all the options vying for attention and promising extraordinary results, what tools should the guerrilla marketer use to drive results through the digital channel?
As you might guess, there isn’t a one size-fits-all answer, so I’ve consolidated my thoughts into a succinct document to help marketers make better choices.
To help online business managers make more informed decisions, I’ve evaluated:
Eight categories of online marketing tools that are available
The key criteria to be considered as you evaluate tools
The strengths and limitations of the various types of tools
The suitability of each as a “guerrilla marketing tool”
Are you investing your time and resources in the most effective online marketing tools for your organization?
Find out by downloading our free white paper, The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools:
Want even more information? Attend our free webinar on Wednesday, December 19, 2012 2:00 PM - 3:00 PM EST hosted by LivePerson's SVP of Marketing Jeremy Sokolic. Learn more and register today!