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  • Thursday, Jul 24, 2014
    Do you speak emoji? The New Yorker wants to know (and so do we). How many emojis do you send via live chat, text or IM on a daily basis? Which ones make your most recently used list? (I’m partial to the salsa dancing emoji myself.) If ‘people don’t use words anymore,’ and emojis will soon replace text—I suppose it’s time to learn the latest language!
  • Monday, Jul 21, 2014
    Plans for Aspire 2014 on October 8 in NYC continue to come together and I’m excited to share the agenda and speakers. Previous Aspire conferences have always been a little unusual -- we pride ourselves in making connection the heart of every LivePerson event. No detail is overlooked, from how our speakers engage the audience, to how the room is designed.
  • Tuesday, Jul 15, 2014
    The Internet as we knew it is no more. Mobile is the new Internet, and it’s better. For years, we’ve heard nonstop buzz around mobile, and as its capabilities and functionalities continue to mature—mobile commands consumer attention and adoption. In late February, CNN Money reported: “Americans used smartphone and tablet apps more than PCs to access the Internet last month—the first time that has ever happened.”
  • Thursday, Jul 10, 2014
    If you’re like me and turn to live chat whenever you need to connect with your favorite brand, chances are you’ve come across a really awesome chat agent or two during your online shopping adventures. I know I have!
  • Friday, Jun 27, 2014
    You may have read headlines last year when Amazon decided to bring an unprecedented service to its Kindle device. “Mayday,” the 24/7, on-demand help button, connects customers to a “live person” through video chat.
  • Thursday, Jun 26, 2014
    The consumer confidence gap: You’re shopping, you have intent to buy, but you just aren’t 100% sure … Have you ever done all the research, know how to make your purchase (you really don’t need support), yet, you just need that extra nudge of encouragement?
  • Tuesday, Jun 24, 2014
    When two brothers, Robert and Jeffrey Wolfe, opened Moosejaw’s first brick-and-mortar store in 1992, the outdoor recreation apparel and gear company did so with the intent of creating a unique customer experience. They formulated a nonsensical marketing approach, dubbed “Moosejaw Madness” right out of the gate—and it stuck.
  • Friday, Jun 20, 2014
    As demand for live digital engagement grows at organizations of all sizes, LivePerson continues to put resources toward its growing partner network. The end goal: to ensure its partners and their customers are mutually successful.  And it’s working. In 2013 LivePerson’s Partner Program experienced strong interest from new partners and impressive traction and growth, doubling the number of partners in the network. Now, the Partner Program is growing in existing geographies and expanding to new ones. More people, streamlined processes, and enhanced technology will help LivePerson and its partners build on this recent success.
  • Thursday, Jun 12, 2014
    For the small business, meaningful customer relationships are the differentiator that larger chains envy—and the reason loyal customers last a lifetime. Consumers turn to their local neighborhood boutiques and niche online shops typically because they enjoy the personal and knowledgeable service typically found there.  As more consumers go online and mobile to research and complete purchases, it’s critical that a small businesses keep up with innovations in digital marketing while still preserving that human touch.
  • Monday, Jun 9, 2014
    As LivePerson’s social media manager, I do a lot of social listening on behalf of the company. What am I listening for? People talking about our brand or the industry at large; consumers sharing their experiences using live chat; innovations and thought leadership in customer engagement, just to name a few of the areas I tend to tap in to. Social listening is a great way to keep your finger on the pulse of how people view your brand and what’s coming up on the horizon that could impact your business. But how can brands truly maximize their listening efforts?

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