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The Connected Customer Blog

Connected customers are customers that love your brand. They buy from you again and again; they spend more on your website; and they serve as brand advocates within their networks. The connected customer is eager to engage across multiple channels and devices. In the online marketplace, the connected customer provides the straightest path to success, paying dividends across the entire customer lifecycle.

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Wednesday, Apr 15, 2015

Happy tax day! Did you have to call the IRS this tax season? How was your experience?  According to the Washington Post, “About half of the 100 million or so people who will try to call the IRS this year probably won’t get through. The agency reckons that even those who do will have to wait 30 minutes or more.”

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Tuesday, Apr 7, 2015

You know that feeling in the pit of your stomach when you can’t stop laughing? Any day that I am cleaning mascara off my cheeks from tears of laughter is a good one in my book.

Not only does laughter pick up your mood—it improves your heart health, according to U.S. News Health. It’s no wonder that we instantly connect to brands that make us laugh-- I’m thinking brands like Doritos, Taco Bell, and Kmart. We also remember the brands that make us feel, for better or worse. While much of the response was negative to Nationwide’s 2015 Super Bowl commercial, it was one of the most talked about and remembered ads this year because of the emotional response it provoked.

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Thursday, Apr 2, 2015

Fashion trends, beloved bands and some of our favorite TV shows fade away, only to make a comeback years later. Hence the thunderous return of high-waisted jeans, wayfarer sunglasses, the cat eye, neon jelly bracelets and Paul McCartney. (I wonder if shoulder pads will ever be cool again … hope not!)

For business, customer service is making a comeback—it’s become one of the most critical factors along the path to purchase and brand loyalty.  

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Tuesday, Mar 31, 2015

New York City is a make it or break it kind of town. Opportunities are vast, if you’re willing to work for it. But, you have to really want it, especially if you’re from a neighborhood like Brownsville, Brooklyn. Despite the fact that the 1.16 square mile of Brownsville is well known for high crime and poverty, this community has raised successful people whose names we all recognize, like Mike Tyson, Al Sharpton, and Willie Randolph.

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Thursday, Mar 26, 2015

For the past 20 years, LivePerson technology has served to empower brands to create meaningful connections with their consumers. Behind the scenes, we work just as hard to foster an internal culture that’s just as connected.

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Tuesday, Mar 24, 2015

Think about how you communicate on a daily basis.  My mum texts me to see when I’m visiting her. During lunch, a co-worker sends a link to the latest Wired article over Google Hangout, and distant friends start a private group chat via Facebook. In my downtime, I check out what pictures and videos friends have posted via Whatsapp, and reply back right in the app when it’s a good update.

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