
Article
What are AI agents really — and why they’re reshaping the future of CX
Ethan Selfridge • 6 minutes
Head of Artificial Intelligence
Connect with EthanWhen used correctly, technology can be a company’s biggest asset. As the Head of AI, Ethan leverages his deep experience in generative AI, machine learning, and data science strategies and projects to position LivePerson for exponential growth and expansion. Throughout his career, Ethan has guided strategic direction through executive reporting, innovative recommendations, and business intelligence. For example, he expanded the customer-facing generative AI offerings by 1,000% at LivePerson since the initial launch, including global locations. He helped the company pivot rapidly following the launch of ChatGPT to craft the marquee generative AI offering, aiStudio, at LivePerson. In previous roles at Interactions LLS, Ethan established a configurable and scalable decision-making infrastructure to support the rapid construction and the changes to the conversational AI offering and delivered the experience for a leading software security company, increasing the containment rate from 2% to 25%.