Meta and LivePerson Present

Conversational AI: Driving sales and marketing with WhatsApp

Join Meta, LivePerson and a select group of your peers to discuss how the world’s leading brands are increasing their bottom line through proactive two-way messaging.

Thursday 2nd March | 4:00 – 7:00PM GMT Meta King’s Cross | 11-22 Canal Reach, London, N1C 4BE
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Meta + LivePerson logos with WhatsApp conversation example

The Conversational Customer Lifecycle

Sending one-way marketing texts and “do not reply” customer care alerts, they all drive customers to webpages or phone calls, if not overlooked all together — a huge missed opportunity to capture leads, schedule appointments, support customers, or complete purchases directly in their preferred messaging channel. 

With proactive two-way messaging, brands can cut through the noise and initiate conversations with their customers in the most popular messaging channels, like WhatsApp, where customers can now respond to marketing campaigns and customer care alerts within the same conversation. And the results are outstanding: 95% open rate within 90 seconds of receipt, 32% response rate, 14% conversion rate, and 90+ CSAT score

Join your peers for a special afternoon briefing at the Meta office in London and hear directly from the WhatsApp and LivePerson experts at the forefront of bringing Conversational AI to the world’s leading brands. Discover how you can replace one-way texts with proactive outbound messaging that starts a direct, one-to-one conversation with your customers, at scale, that continues throughout the entire lifecycle — from product discovery through to engagement, sales, service, and upsell.

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In this session, we will also explore:

Integrations

Which part of your tech stack do you need to integrate to be more effective? What are your opportunities?

Operational Effectiveness

What are the top intents? What percentage can be automated and where do you need to have agents step in?

Measurement & Attribution

What KPIs should you measure? How do you attribute incremental sales to a WhatsApp conversation?

Agenda

4:00 – 4:20PM

4:20 – 4:50PM

4:50 – 5:50PM

5:50 – 6:00PM

6:00 – 7:00PM

4:00 – 4:20PM

Welcome to the Conversation: Market & Technology Insights from Meta

Thanks for your registration! A member of our team will be in contact shortly.

THURSDAY 2ND MARCH | 4:00 – 7:00PM GMT | META KING’S CROSS

Will we see you there?