GOOGLE RCSRich messaging, right where your customers already are
Upgrade every text into a branded, interactive experience delivered directly in your customers’ native messaging app, on Android and iOS, no app download required.
With more than a billion users already reachable through RCS, LivePerson brings the channel into the Conversational Cloud® so you can engage at scale, right where customers already are.
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The case for RCS is already made
In 2026, rich messaging is the standard. RCS closes the gap between the reach of SMS and the experience of a native app. Learn more about RCS for Business from Google.
Universal
Reach users in their pre-installed messaging app across Android and iOS. No downloads, no friction.
High-performing
RCS drives 20 to 30% higher conversion rates than SMS, with click-through rates up to 7x higher.
Reliable
Built-in SMS fallback means your message gets through even when RCS is not supported on a given device or network.
Meet customers at
the moment of intent
RCS connects into the digital surfaces your customers already use every day, so the conversation starts exactly when they’re ready.
That means showing up in Google Search results when someone is looking for support, on your Google Maps profile when local intent is high, in click-to-message ads that take a user straight from a paid search result into a live conversation, and on physical packaging or in-store displays via RCS-enabled QR codes.
Every touchpoint becomes an on-ramp to a persistent, two-way conversation that stays open across the entire customer journey.
Conversational excellence by the numbers
35x
higher open rates than traditional email
10x
higher engagement compared to industry standards
50%
reduction in call center volume via IVR-to-messaging deflection
7x
higher click-thru rates vs. SMS
120%
The answer to theincrease in revenue reported by retail brands using rich conversational commercegreat question
A conversation that looks like you
Move beyond plain text. RCS delivers rich, interactive experiences directly in the native inbox, no separate app required.
Your brand, front and center
Replace anonymous 10-digit numbers with a verified business profile, your logo, brand colors, and a verification badge.
Customers know exactly who they’re talking to before they open the message, which builds the confidence needed for secure transactions, identity verification, and in-chat payments through browser overlays that keep users in the conversation rather than redirecting them elsewhere.
Images, video, and scrollable carousels
Send high-definition images and video, or let customers explore up to 10 products or services in a single horizontally scrollable carousel, all within the conversation thread.
One-tap suggested replies get ahead of common requests, and quick actions trigger native device functions like Create Calendar Event, Open Map, and Initiate Call, so customers can resolve issues without ever leaving the thread.
Intelligent conversations at scale
RCS creates the connection. LivePerson powers what happens next. The Conversational Cloud automates up to 90% of routine inquiries using generative AI powered by Google Gemini, handling common requests from your brand’s own knowledge base and escalating complex conversations to human agents without any seam.
Every interaction across every channel is managed in a single Unified Agent Workspace, with real-time sentiment analysis, automated conversation summaries, and AI co-pilot assistance built in.
Built for your industry
RCS works differently depending on what your customers need and when they need it. Here’s what it looks like in practice.
Retail
Send proactive promotions with product carousels and one-tap CTAs that convert browsing into buying, then close the loop with real-time Order Ready notifications and embedded map links that turn every transactional message into a branded commerce moment.
Financial services
Deliver real-time fraud alerts with one-tap Yes/No verification and handle sensitive transactions through verified sender profiles and secure in-chat overlays, keeping customers in the conversation rather than pushing them to an external site.
Travel
Keep travelers in a single persistent thread for boarding passes, gate change alerts, and in-message seat upgrades, reducing calls and handoffs while delivering a connected experience that follows the customers from booking to arrival.
Telco
Cut call volume by delivering interactive billing summaries with Pay Now actions and self-service troubleshooting that resolve common issues before they reach an agent. Proactive outreach around outages and renewals keeps customers informed and reduces churn.
Ready to see RCS in action?
Talk to us about what Google RCS looks like for your brand on the Conversational Cloud.
