Financial services brands are opening up to digitaI-forward strategies. The leaders of the pack will be those who go beyond basic website chatbots and recreate the interpersonal relationships they’re known for within the frictionless digital experiences consumers now demand.
With Conversational AI, banks will still deliver that trusted, personalized experience with a combination of thoughtfully designed, AI-powered chatbots and human agents. Not only does Conversational AI make personalization scalable, but it also increases engagement by 20% or more.
Bots can handle the easy work — like gathering customer information and FAQs — while quickly and accurately routing consumers to the right human agent to handle more complex and personal instances. And it all happens in the mobile channels banking customers love, like Apple Business Chat, WhatsApp, SMS, and even social channels like Facebook Messenger (Did you know 36% of banking customers report using social for financial education?)
This 5-minute expert guide will show you how Conversational AI will transform the banking experience, from discovery and sales to customer service and proactive re-engagement.