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on-demand WebinarDigital transformation through customer conversations: CX lessons from a global CIO

The Hard Rock International brand is iconic. They’ve spent the last 50 years perfecting their brand and their customer experience. SVP & CIO, Macario Gallegos knows first-hand about the challenges and benefits of digital transformation initiatives, including the untapped revenue potential waiting on the other side of this business strategy change.

Original Broadcast Date: March 26, 2024 | 11:00 AM EST
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example messaging notification from Hard Rock's successful digital transformation strategies, led by the company's CIO

Have the courage to invest in new digital technology

“Have the courage to invest in new technology It’s not always easy investing in tech. But this is the type of technology that makes it better for everyone. It makes it better for our customer care leader and his staff. It will make it better for our hotel front desk and their staff. It will make it better for our facilities team. And more importantly, it will be better for our customers.” 

~ Macario Gallegos, SVP & CIO, Seminole Hard Rock Support Services

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What you’ll learn about their digital transformation strategies

Understand

Discover how Hard Rock transformed business models, moving from physical customer service lines to digital resolutions for better business outcomes.

Connect

Learn how Hard Rock mastered the art of possible with new digital capabilities like their bespoke AI concierge bot Roadie.

Automate

See how Hard Rock plans to take their brand to unexpected places in this digital transformation journey, at scale, with the right AI.

Meet the hosts

Hard Rock CIO headshot, for his talk on digital transformation strategies

Macario Gallegos

SVP & CIO – Seminole Hard Rock Support Services

Jared Eisenlohr

VP, North America – LivePerson

Thanks for your interest in the webinar! You can watch the full recording below.

Learn how to build your digital transformation strategies