How to win with Conversational B2B Marketing

It’s no secret that the traditional B2B funnel is flawed. Download our guide to learn why the future of B2B marketing is conversational, the key to automation, and how to get started.

Circular cycle showing as Conversions increase Sales Cycles decrease
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The traditional B2B funnel is flawed

If you’ve ever been a buyer of B2B products and services, you’re probably very familiar with the journey. It starts with search, display ads, social, or some other traffic source, and then leads to a website with hopes that the prospect will fill out a form. The problem is that less than 5% of visitors convert.

Traffic sources

Search
Display ads
Social
Email

Website visitors

Form fill

Flaw

  • No opportunity for deep lead qualification

Emails

Flaw

  • 30-50% of leads aren't responsive
  • 6-8 emails to schedule meeting

Meeting

Flaw

  • High meeting no-show rate

Traffic sources

Search
Display ads
Social
Email

Website visitors

Form fill

Flaw

Emails

Flaw

  • 30-50% of leads aren't responsive
  • 6-8 emails to schedule meeting

Meeting

Flaw

  • High meeting no-show rate
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B2B Conversational Marketing is taking over

Conversational Marketing has proven to increase conversion rates by 20%+ and speed up the sales cycle by up to 30% by cutting out unnecessary steps, streamlining meeting scheduling, and reducing drop-off rates. Download the guide to learn how to make your marketing conversational.

Traffic sources

Search
Display ads
Social
Email

Website visitors

Conversation

Strengths

  • Connect when interest is piqued
  • Qualify and schedule meeting instantly

Meeting

Strengths

  • Fastest time from lead to meeting
  • Increased meeting attendance rate
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Traffic sources

Search
Display ads
Social
Email

Website visitors

Conversation

Strengths

  • Connect when interest is piqued
  • Qualify and schedule meeting instantly

Meeting

Strengths

  • Fastest time from lead to meeting
  • Increased meeting attendance rate