How to win with Conversational B2B Marketing

It’s no secret that the traditional B2B funnel is flawed. Download our guide to learn why the future of B2B marketing is conversational, the key to automation, and how to get started.

How to win with Conversational B2B Marketing
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The traditional B2B funnel is flawed

If you’ve ever been a buyer of B2B products and services, you’re probably very familiar with the journey. It starts with search, display ads, social, or some other traffic source, and then leads to a website with hopes that the prospect will fill out a form. The problem is that less than 5% of visitors convert.

Traffic Sources Traffic sources

Traffic sources

  • Search
  • Display ads
  • Social
  • Email
Website visitors Website visitors

Website visitors

Form fill Form fill

Form fill

Flaw

  • No opportunity for deep lead qualification
Emails Emails

Emails

Flaw

  • 30-50% of leads are not responsive
  • 6-8 emails to schedule meeting
Meeting Meeting

Meeting

Flaw

  • High meeting no-show rate

B2B Conversational Marketing is taking over

Conversational Marketing has proven to increase conversion rates by 20%+ and speed up the sales cycle by up to 30% by cutting out unnecessary steps, streamlining meeting scheduling, and reducing drop-off rates. Download the guide to learn how to make your marketing conversational.

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Traffic Sources Traffic sources

Traffic sources

  • Search
  • Display ads
  • Social
  • Email
Website visitors Website visitors

Website visitors

Conversation Conversation

Conversation

Strengths

  • Connect when interest is piqued
  • Qualify and schedule meeting instantly
Meeting Meeting

Meeting

Strengths

  • Fastest time from lead to meeting
  • Increased meeting attendance rate