Conversational Marketing for Insurance Providers

It’s no secret that the traditional insurance marketing funnel is flawed. Fill out the form to watch our full-length video guide on why conversational is the future of insurance marketing and how to get started.

The traditional insurance marketing funnel is flawed

If you’ve ever shopped for insurance online, then you’re probably familiar with this buying journey: It starts with search, display ads, social, or some other traffic source. Then, customers are left to fend for themselves on a web page in hopes that they’ll fill out a form and convert to a lead. The trouble is, less than 5% of them are converting.

Traffic sources

Search
Display ads
Social
Email

Website visitors

Form fill

Flaw

  • No opportunity for deep lead qualification

Emails

Flaw

  • 30-50% of leads are not responsive
  • 6-8 emails to schedule meeting

Meeting

Flaw

  • High meeting no-show rate


Traffic sources

Search
Display ads
Social
Email

Website visitors

Form fill

Flaw

  • No opportunity for deep lead qualification

Emails

Flaw

  • 30-50% of leads are not responsive
  • 6-8 emails to schedule meeting

Meeting

Flaw

  • High meeting no-show rate
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Conversational marketing for insurance providers is taking over

Conversational Marketing has proven to increase conversion rates by 20%+ and speed up the sales cycle by up to 30% by cutting out unnecessary steps, streamlining meeting scheduling, and reducing drop-off rates. Watch the video to learn how to make your marketing conversational.

Traffic sources

Search
Display ads
Social
Email

Website visitors

Conversation

Strengths

  • Connect when interest is piqued
  • Qualify and schedule instantly

Meeting

Strengths

  • Fastest time from lead to meeting
  • Increased meeting attendance rate
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Traffic sources

Search
Display ads
Social
Email

Website visitors

Conversation

Strengths

  • Connect when interest is piqued
  • Qualify and schedule instantly

Meeting

Strengths

  • Fastest time from lead to meeting
  • increased meeting attendance rate