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RIP websites: LivePerson CTO speaks at SXSW

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Innovation drives technology forward, so what do you do when one of the industry’s biggest advancements, the website, is failing us? Simple, you kill it. In this 2019 session, Alex Spinelli spoke to how Conversational Commerce – through AI (think: Alexa, Apple Business Chat, WhatsApp, and chatbots) – will kill the website, and revolutionize the digital economy to capture nearly 90% of industry sales in the future. He shared insights gleaned from working with some of the biggest global brands and how they are evolving based on consumer needs and preferences to meet demand of having a deeper relationship – a conversational relationship – with them.