2020 Consumer Preferences: How they view Conversational Commerce and AI
Download a full global survey of 5,000+ consumers that shows how this turbulent year has changed their attitudes and behaviors when it comes to messaging, AI, and chatbots below.
Global interest in messaging with brands is an all-time high
Consumers of all ages report increased interest in messaging with brands
Conversational AI use cases are expanding from customer care into marketing and sales
Consumers are more likely to do business and spend more if a brand offers messaging vs. phone calls.
The vast majority of consumers say they’d be more likely to do business with a company that allows them to message rather than call.
The vast majority also report a higher likelihood of spending more with a brand that offers messaging instead of phone calls.