Maia Capello

Product Marketing Manager

Connect with Maia

Maia is a NYC-based product marketing professional with deep roots working at the intersection of creativity and technology. With an extensive background in product management, she’s worked in house and at digital consultancies to build, launch, and market digital and physical products for the likes of Google, Chase, Freshly, and LivePerson.

Recent blog posts



illustration of ROI growth when using conversational AI for customer service, via a chatbot watering a money plant

Article

Maximize contact center ROI with conversational AI for customer service

Maia Capello • 4 minutes

illustration of proactive monitoring tools working as part of a scalable monitoring strategy

Article

How proactive monitoring prevents enterprise crises before they happen

Maia Capello • 3 minutes

voice automation example with LivePerson technology

Article

Voice automation: The key to transforming routine conversations into contact center savings

Maia Capello • 4 minutes

Customer receiving text instead of waiting on hold, helping improve contact center as a service solutions for call centers

Article

How to build a best-of-breed Contact Center as a Service (CCaaS) solution

Maia Capello • 5 minutes

example of conversation shifting, a call reduction strategy that makes it easy to switch from phone call to messaging and lower call center volume

Article

Transforming call reduction with the power of conversation shifting

Maia Capello • 5 minutes

interconnected icons for voice and messaging, representing an omnichannel experience

Article

Voice to Digital: Building a best-of-breed omnichannel experience

Maia Capello • 6 minutes

Spark product launch logo for new products that will bring better connected customer conversations

Article

The future of connected customer conversations

Maia Capello • 6 minutes

compass, illustrating this blog's guiding points for the digital transformation journey

Article

Navigating the digital transformation journey

Maia Capello • 6 minutes