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Game-ChangerWhat is generative AI and how can it work for businesses?

Generative AI is transforming the future of business across all industries. But great opportunities arise from disruption. Discover how to navigate the new AI landscape to improve your customer experience and prepare for long-term success.

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What is generative AI?

Generative AI uses a machine learning model to produce unique content from patterns in data. This groundbreaking technology is built on massive datasets and relies on a mix of supervised and unsupervised learning methods, enabling generative models to produce human-like text, videos, audio files, images, and even code.

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What are large language models (LLMs)?

Large language models are a type of generative AI focused on understanding and generating human-like text. Powered by vast amounts of text training data, a language model like this allows CX leaders to shift away from manual efforts and use artificial intelligence to automate content creation, improve decision-making, and deliver personalized experiences.

Risky business: Where most models fall short

Biased and unpredictable

Generative AI models can be powerful tools for original content creation, but they’re not without their pitfalls. LLMs, in particular, are prone to bias and unpredictability in certain situations. To mitigate risk, it’s important to use approved responses that reflect and protect your brand and messaging.

Generic and unfeeling

LLMs offer generic responses that don’t consider your unique voice or specific customer needs. This can be particularly damaging for enterprises in interactions where empathy and customer satisfaction are critical.

Easily confused

LLMs struggle when it comes to following the workflows and tasks that keep your enterprise running. Things like package tracking and form filling may be too much for them to handle, which can cause a serious hiccup in automation processes.

Disconnected and incomplete

While LLMs excel at producing text, they struggle to connect with other software and systems. This lack of integration means they can’t perform crucial tasks like accessing inventory or escalating issues to live agents, leaving enterprises without an effective AI chatbot solution.

LivePerson: Generative AI built for the enterprise

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Maximize efficiency, minimize effort

Leave the tough stuff to us and watch agent efficiency soar. Generative AI-powered answers and automations put enterprises on the fast track to increase productivity and reduce operating costs.

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Elevate conversations, achieve better outcomes

Say goodbye to robotic conversations and hello to human-like interactions that build trust and loyalty. Generative AI tools empower you to answer customer questions in a highly personalized way, which can lead to higher satisfaction scores and an even better bottom line. 

network illustration of how generative ai can identify patterns and streamline workflow

Streamline complex workflows with ease

Generative AI-powered bots are the future of enterprise automations. With the ability to seamlessly integrate into business systems and perform complex tasks, such as placing orders and checking inventory, the possibilities for improvement are endless.

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Experience the human-bot tango that doesn’t miss a beat

Unlock the ultimate balance of automation and human interaction. Powered by generative AI, our bots know exactly when to escalate to a human and can even suggest the perfect agent for the job. Our auto-summarization and conversation creation features make it easy to deliver the best experience possible.

illustration of the vast amount of data used by generative technology

Unlock hidden value in your data

Get a complete view of customer sentiment and lifetime value to better understand and cater to their needs. By harnessing the power of our generative AI tools and technology, you can track customer journeys and interactions, ensuring they receive personalized attention that keeps them coming back for more.