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Mastering B2C interactions in the Facebook ecosystem

Learn how to boost your social return on investment with increased CX and sales across Facebook Messenger, WhatsApp, and Instagram.

Original Broadcast Date: November 12, 2020
brand responding on Facebook Messenger
conversation showing how messaging convenience can increase social return on investment

Are you getting a social return on investment?

Brands commonly miss opportunities to interact with customers commenting and otherwise engaging them on Facebook. This can leave customers feeling frustrated, reduce reach of brand posts, and cost brands revenue and retention opportunities. The solution? Don’t neglect your customers’ comments and messages. Instead, move them into conversational direct-messaging experiences.

The commerce possibilities on Messenger, WhatsApp, and even Instagram direct messages far outweigh public channels in spanning use cases across the customer journey — including customer service, shopping, and sales.

liveperson social messaging dashboard

Capturing opportunities with Conversational AI

Conversational AI allows you to build media-rich, automated experiences on these direct channels, allowing you to scale interactions, resolve issues quickly, and identify and convert sales opportunities.

During this webinar, you’ll learn how to leverage Conversational AI in the Facebook ecosystems to:

Identify and automate customer intents from sales to service 

Capture revenue and retention opportunities

• Increase the capacity of your human agents to service complex or high-value interactions

Hear from LivePerson experts who specialize in LivePerson’s social messaging strategies

Brian Donnelly headshot

Brian Donnelly

Senior Director of Product Marketing


Eyal Brami

Director of Messaging Solutions